Never ordered promotional products before?
These guidelines will help you make a decision.
- Target your market – Is your
audience young or old, male or female? Do they spend most of their time
in the office, home or car? Choose items your customers will use and see
- Choose your items carefully –
Choose items that are useful, different or interesting. Many people get
the same product promotion over and over again. Try something related
to your business and appropriate for your customers. A key chain and
calendar may work for a mechanic; a software company might want to give a
- Keep it simple, without being cheap –
Simple messages are better, so keep your design uncluttered. Remember,
customers often will keep higher quality, more thoughtful items longer,
thus increasing the effectiveness of your ad.
- Start with your current customers –
This is a primary rule of advertising. Since this group is relatively
easy to identify, your advertising money can go directly where it
produces the most results.
- Bundle promotional items with other forms of advertising –
Offering a free gift for new customers when you advertise in the
newspaper or sending a small item in your direct mail piece can make
customers pay more attention and make your ads more effective.
- Give them to your employees –
Many companies give wearables (t-shirts, hats, windbreakers, etc.) to
their employees to promote an internal company campaign or message, or
to reinforce the company's image and logo.
If you look around your desk, right now, how many advertisements do
you have sitting at your fingertips? They can be found on mouse pads,
pens, mugs, notepads, and the like. You probably have quite a few ads;
you just do not think of them as advertising.
"Specialty advertising" or "promotional products" are usually the
most affordable and often overlooked form of marketing. Since most small
businesses have a limited amount of money to spend on advertising, they
need to make their ad dollar work as hard as possible. Using this form
of advertising can put your name, logo and phone number in front of
potential customers every day. Studies show that it takes multiple
exposures to an ad before a person notices it.
Catalogs are great, but let me do the research
for you. But if you must have catalogs, give me a call to discuss
exactly what it is you are looking to accomplish.